If you have your Competitive Advantage, then what do you do with it? Leave it to the market – your Prospects and Customers, or Clients, to grasp and understand? Or do you ensure that it is wholly packaged up to project into the market as a COMPELLING offer?
- Create the ‘Brand’ around the competitive advantage
- Based on your authentic STORY (this is superb for use in promotions, article and blog writing, and knowing what you are all about)
- See how your new Elevator Pitch can be assembled and presented with confidence
- And of course, make it sizzle!
- Couple this with the Competitive Advantage 4×4 to maximise your chances of revenue improvement!