Compelling Advantage 4×4

£3,500.00

A rapid series of 4 x 4 hour sessions, to create your Compelling Advantage – your irrefusable offer!.
(Delivered at the Edinburgh Institute, or for an additional charge, at your company premises).

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Description

If you have your Competitive Advantage, then what do you do with it? Leave it to the market – your Prospects and Customers, or Clients, to grasp and understand? Or do you ensure that it is wholly packaged up to project into the market as a COMPELLING offer?

  • Create the ‘Brand’ around the competitive advantage
  • Based on your authentic STORY (this is superb for use in promotions, article and blog writing, and knowing what you are all about)
  • See how your new Elevator Pitch can be assembled and presented with confidence
  • And of course, make it sizzle!
  • Couple this with the Competitive Advantage 4×4 to maximise your chances of revenue improvement!

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