Created by business people, for business people: our competitive advantage is helping you create your singular, best competitive advantage. Our new web platform development is underway, so please be patient and keep in touch by Registering – just click on the widget hovering on the right of this page!

Book now for December, January and February 3-day programmes; we have now distilled this powerful package down to give you an unbeatable advantage in such a short time. Satisfaction guaranteed!

David Hood, Founding Director

3 Days to secure your singular, best, Competitive & Compelling Advantage!

Every month, only ONE organisation is taken through a comprehensive, 3-day workshop – so if you wish to create your advantage for 2019, book NOW to grab one of those few places!

Resources for YOU

Here at the Edinburgh Institute we have resources to get you rebooted; whether you wish to take a tester Workshop, an insightful Masterclass, or the full 4×4 route with the complimentary Competitive Advantage & Compelling Advantage programmes.

Considered having a Non-Executive Director on your board? What about someone who is there solely to help you maximise your Competitive Advantage?

Imagine..... someone on your Board who is there to ensure you have your best competitive advantage, and it is sustained, for at least two years? Wow.... check out the details....
Download the NED Pack now >>

What’s in it for YOU?

Your Singular, Best Competitive, Compelling, Advantage & Edge

It is simple; we help you create your singular, best, unique Competitive Advantage, make it Compelling, and give you the ultimate EDGE, to increase your revenue, profit, position in your sector, and create your own market. And this Edge can last up to TWO YEARS!

Whatever the size or type of organisation, whatever the sector, whatever your strategy or situation. You can rapidly grasp a new, authentic, edge…. in only a few days! Much of competitive advantage and edge is down to your thinking; the standard management thinking is PREVENTING real competitiveness. You deserve better than just to be taking on the latest fad, tech, or business model. To be remarkable isnt some added ingredient or magic bullet – it is within you to think differently, and that is where the magic happens….

Top tip for Competitive Advantage:

Any data - including information we hold on you - is sacrosanct here at the Institute; we may from time to time contact you about business matters of course, and any data is strictly secured within our single CRM system. We have consolidated systems and are limiting our use of outsourced services, to ensure our data is wholly contained within our company's systems. Our systems are moving and developing to enhance compliance with GDPR, so please be patient with us as we change over the coming months!

We only hold data to allow us to communicate with you, and keep you up to date and connected with the Edinburgh Institute. That data is basic, your name, contact details, how you connected with the Institute (after May 2018) and where we have communicated and why; this information is stored for processing and delivery of our services to you, and only seen by our people. All data is business related and never shared with any third party.

We collect data through online forms, or where you have otherwise offered your details by way of introduction and this is contained solely within our singular CRM system. This means that your data is held in a GDPR compliant professional database - Bitrix24- held on a domain/servers within the EU and used solely by the Institute to perform services to you as you would expect.

You have the right to request what we hold on you, at no cost to you. We will offer the full data entry upon request; where you do not wish us to keep your data on record, or wish that data to be deleted, we can do that through a simple request. Our new GDPR-compliant system ensures that once a contact is identified as no longer wishing to be contacted using it, they are removed and no contact is permitted thereafter. To request a copy of any data we hold on you, please contact us using the form on the top right of this page.

Where are we?

Edinburgh Napier University, Scotland

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We are located within the wonderful, iconic Craiglockhart campus, hosted by our Bright Red Triangle Partners, right next to the university’s Centre for Sales & Business Development. We are developing our new online platform and will shortly invite you to join as a valued, Full Member of the Institute. (Memberships launching early 2019)

Created and operated by Business people, for Business people.

What can I access right now?

Masterclasses & Workshops

We hold all our Workshops here, where you will find a superb environment to work up your Competitive and Compelling Advantage. Over one or two days, we guarantee to show you what is standing in the way of your achieving competitive advantage and the resulting compelling story (your offer), and set you off with a competitive boost you need to improve returns or revenue! Just subscribe below and we will ping you when the next Workshop is scheduled, and keep you up to date with the launch!

Non-Executive Director

Why not look at bringing in your own Non-Executive Director for Competitive Advantage?. Imagine – having your own NED on your Board! Not the usual NED with advice on business ideas and input, but working with you and your Team to ensure you are ALWAYS two years ahead of the competition? This could be the best person you have ever brought in to your organisation!


Scotland, like other countries has vibrant, specific key ‘industry’ sectors; and we are hosting invite-only Roundtable events dealing with those individual sectors: to address Competitive Advantage within those important sectors and markets, to develop true customer insight, uncover market-led value to help SMEs within those sectors survive and thrive. Watch out for announcements relating to these Roundtables – make sure that you are Registered (below) to receive alerts for these events, as only a limited number of SMEs can fit around the big boardroom table!

Conferences & Summits

Check out our Flagship conference events above; with our super strategic Partner Hashtag Events, we have two unmissable events – both on the same day, same location!.

The Edinburgh.Institute and Hashtag Events – bringing the Scottish SME sector the best, super-critical series of events and resources, throughout the year. Make sure you grab the opportunity to place yourself on the path to continuing success!


You can Register now for the Institute

  • And our new sector-themed 2018 Roundtable series
  • And get info about forthcoming Workshops, flagships summits Competitive Advantage Scotland ™ and Digital Women
  • Memberships, and more…..

Register with us today! – Just Click on the pulsating icon!

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